Last updated: 10 September 2026

1. Who We Are

This website is operated by Ground Up Construction Leeds Limited, trading publicly as GroundUp Constructions.

Company details:

Ground Up Construction Leeds Limited
Company number: 16652301
Registered address: 116 Walsingham Gardens, Epsom, England, KT19 0ND
Telephone: 0113 240 0400
Email: [email protected]
Website: https://gucl.co.uk/

For the purposes of UK data protection law, Ground Up Construction Leeds Limited is the data controller responsible for the personal information covered by this Privacy Policy.

2. Information We Collect

We may collect personal information when you visit our website, contact us, request a quotation, submit an enquiry form, arrange an appointment or discuss a project with us.

This may include:

Your name

Telephone number

Email address

Home, property or project address

Details of your proposed construction project

The services you are interested in

Messages, photographs, drawings, plans and documents you provide

Appointment, consultation and site-visit information

Quotations, proposals, contracts, invoices and payment records

Records of telephone, email, SMS and other communications

Your marketing preferences and consent records

Technical information such as IP address, browser, device and website activity where applicable

Please do not provide personal information about another person unless you have their permission.

3. How We Collect Information

We may collect personal information:

Directly from you through our website, telephone calls, emails, SMS messages and consultations

When you request a quotation or site visit

During discussions about a proposed or ongoing project

Through advertising platforms when you submit an enquiry through an advertisement

From referral partners where you have authorised them to share your details

From publicly available sources where appropriate

Automatically through essential website technologies and permitted cookies

4. How We Use Your Information

We may use personal information to:

Respond to enquiries and quotation requests

Contact you about the service or project you requested

Arrange appointments, consultations and site visits

Assess whether we can undertake a project

Prepare quotations, proposals, contracts and project documents

Deliver and manage agreed services

Communicate about an active enquiry, appointment, quotation or project

Process payments and maintain accounting records

Provide customer service

Manage complaints, disputes or legal claims

Comply with legal, tax, insurance, regulatory and health and safety requirements

Protect our website, CRM and communications systems

Improve our services and website

Send optional marketing where we have an appropriate lawful basis

Communications directly related to your enquiry, quotation, appointment, contract or active project are service communications. They are separate from optional promotional marketing.

5. Lawful Bases for Processing

Depending on the circumstances, we may rely on:

Contract: Where processing is necessary to take steps at your request before entering a contract or to perform a contract with you.

Legitimate interests: Where processing is necessary for our legitimate business interests, including responding to enquiries, managing customer relationships, protecting our systems and improving our services. We consider your rights before relying on this basis.

Legal obligation: Where processing is required to comply with legal, tax, accounting, regulatory, insurance or health and safety obligations.

Consent: Where you have actively consented to optional marketing or where consent is required for non-essential cookies or similar technologies.

You may withdraw consent at any time. This will not affect processing carried out before consent was withdrawn.

6. Enquiry and Marketing Communications

Submitting an enquiry allows us to contact you about that enquiry, including your quotation request, appointment or proposed project.

Marketing consent is separate and optional. You are not required to agree to promotional marketing to submit an enquiry or receive a quotation.

Where consent is required, we will only send promotional emails or text messages after you have actively opted in.

You may withdraw marketing consent by:

Using the unsubscribe option in a marketing email

Replying STOP to an applicable marketing text message

Emailing [email protected]

Calling 0113 240 0400

We may keep a suppression record to ensure we continue to respect your communication preference.

7. Sharing Personal Information

We do not sell personal information.

Where reasonably necessary, we may share relevant information with:

Employees, workers and authorised representatives

Subcontractors and tradespeople involved in a project

Architects, engineers, surveyors and other professional advisers

Website hosting, CRM, email, telephone, SMS and IT providers

Payment, accounting and bookkeeping providers

Insurers and legal advisers

Advertising and analytics providers where applicable and permitted

Regulators, courts, government bodies or law enforcement agencies where legally required

A purchaser or adviser involved in a genuine sale, restructuring or transfer of our business

Service providers acting on our behalf must only use personal information for authorised purposes and protect it appropriately.

8. International Transfers

Some technology providers may process or store information outside the United Kingdom.

Where UK personal information is transferred internationally, we will use an appropriate legal safeguard where required. This may include an adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved standard contractual clauses or another recognised safeguard.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, accounting, insurance and regulatory requirements.

Typical retention periods may include:

Inactive or unsuccessful enquiries: normally up to 24 months after the last meaningful contact

Customer, project, contract, invoice and payment records: normally up to six years after the end of the relationship or relevant transaction

Marketing consent and suppression records: for as long as necessary to demonstrate and respect your communication preference

Website security and technical records: for a limited period appropriate to their purpose

Information may be retained longer where required by law or relevant to an actual or anticipated legal claim.

10. Cookies and Similar Technologies

Cookies are small files stored on a device when a website is visited.

Our website may use strictly necessary technologies for:

Website security

Page and form operation

Session management

Fraud and spam prevention

Remembering necessary website settings

Strictly necessary technologies may operate without consent where they are essential to provide the website or a service specifically requested by the visitor.

Non-essential analytics, advertising and tracking technologies should only operate after the required consent has been obtained.

If services such as Google Analytics, Google Tag Manager, Google Ads conversion tracking or Meta Pixel are installed, the website’s cookie notice and consent controls must identify them and explain their purpose.

Visitors can also manage or delete cookies through their browser settings. Disabling necessary technologies may affect website functionality.

11. Data Security

We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, misuse, alteration, accidental loss or disclosure.

Access is limited to people and service providers who reasonably require the information for their work.

No online transmission or storage system can be guaranteed to be completely secure.

12. Your Data Protection Rights

Depending on the circumstances, you may have the right to:

Request access to your personal information

Ask us to correct inaccurate or incomplete information

Ask us to erase information

Ask us to restrict processing

Object to certain processing

Request eligible information in a portable format

Withdraw consent where processing relies on consent

Complain about how your information has been handled

These rights are subject to legal conditions and exemptions.

To exercise a right, contact [email protected]. We may need to confirm your identity before processing your request.

13. Complaints

Please contact us first if you have concerns about how we use personal information:

Email: [email protected]
Telephone: 0113 240 0400

You also have the right to complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Website: https://ico.org.uk/
Telephone: 0303 123 1113

14. Children’s Information

Our services are not directed at children, and we do not knowingly collect children’s personal information through this website.

If you believe a child has provided information to us, contact [email protected].

15. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for their content or privacy practices. You should read the privacy information provided by the relevant third party.

16. Changes to This Policy

We may update this Privacy Policy when our services, systems, legal obligations or data-handling practices change.

The latest version will be published on this page with an updated revision date.

17. Contact Us

Ground Up Construction Leeds Limited
Trading as GroundUp Constructions
Company number: 16652301
116 Walsingham Gardens
Epsom
England
KT19 0ND

Email: [email protected]
Telephone: 0113 240 0400